Job Responsibilities:

• Manage and promote the company’s new media platforms, including domestic platforms such as WeChat Official Accounts, Weibo, Douyin, Xiaohongshu, and international media like TikTok, Facebook, Instagram, and X.
• Plan and create new media content, including graphics, text, videos, and live streams.
• Follow current trends and create derivative content based on popular events.
• Collaborate with media and KOLs (Key Opinion Leaders) for brand promotion.
• Analyze new media data and write data reports.
• Maintain the company’s official website and write copy.

Job Requirements:

• Bachelor’s degree or higher; preferably in automotive, journalism, media, advertising, or related fields.
• Experience in new media operations; experience with large-scale events, product shoots, and live streaming is a plus.
• Familiarity with mainstream self-media promotion methods; experience in copywriting is preferred.
• Strong planning, execution, and communication skills.
• Passion for the new media industry with a spirit of innovation and teamwork.